Latin American Cluster Shame-based
Guilt-based Shame-based Shame/Fear-based

Antigua and Barbuda

Shame/Fear-based

GMO Gospel Visits 2014: 20,536
Indicated Decisions 2014: 1,250
Population:

Anguilla

Shame/Fear-based

GMO Gospel Visits 2014: 4,055
Indicated Decisions 2014: 155
Population:

Argentina

Shame/Fear-based

GMO Gospel Visits 2014: 3,450,720
Indicated Decisions 2014: 231,197
Population: 42.2 million

American Samoa

Shame/Fear-based

GMO Gospel Visits 2014: 563
Indicated Decisions 2014: 57
Population:

Barbados

Shame/Fear-based

GMO Gospel Visits 2014: 66,030
Indicated Decisions 2014: 3,310
Population: 256,500

Bermuda

Shame/Fear-based

GMO Gospel Visits 2014: 3,300
Indicated Decisions 2014: 121
Population:

Bolivia

Shame/Fear-based

GMO Gospel Visits 2014: 936,971
Indicated Decisions 2014: 95,456
Population: 11.0 million

Brazil

Shame/Fear-based

GMO Gospel Visits 2014: 10,850,948
Indicated Decisions 2014: 801,592
Population: 203.7 million

Bahamas

Shame/Fear-based

GMO Gospel Visits 2014: 46,526
Indicated Decisions 2014: 2,349
Population: 346,000

Belize

Shame/Fear-based

GMO Gospel Visits 2014: 19,957
Indicated Decisions 2014: 1,044
Population: 313,000

Chile

Shame/Fear-based

GMO Gospel Visits 2014: 3,942,875
Indicated Decisions 2014: 127,400
Population: 17.9 million

Colombia

Shame/Fear-based

GMO Gospel Visits 2014: 6,174,407
Indicated Decisions 2014: 921,182
Population: 49.5 million

Costa Rica

Shame/Fear-based

GMO Gospel Visits 2014: 1,498,464
Indicated Decisions 2014: 80,408
Population: 5.0 million

Cuba

Shame/Fear-based

GMO Gospel Visits 2014: 1,194
Indicated Decisions 2014: 183
Population: 11.2 million

Curaçao

Shame/Fear-based

GMO Gospel Visits 2014: 25,755
Indicated Decisions 2014: 1,167
Population: 155,000

Dominican Republic

Shame/Fear-based

GMO Gospel Visits 2014: 2,018,275
Indicated Decisions 2014: 307,706
Population: 10.7 million

Ecuador

Shame/Fear-based

GMO Gospel Visits 2014: 1,954,755
Indicated Decisions 2014: 245,620
Population: 16.2 million

Grenada

Shame/Fear-based

GMO Gospel Visits 2014: 15,636
Indicated Decisions 2014: 810
Population: 104,000

French Guiana

Shame/Fear-based

GMO Gospel Visits 2014: 5,708
Indicated Decisions 2014: 303
Population: 231,000

Guadeloupe

Shame/Fear-based

GMO Gospel Visits 2014: 28,977
Indicated Decisions 2014: 642
Population: 467,000

Guatemala

Shame/Fear-based

GMO Gospel Visits 2014: 977,794
Indicated Decisions 2014: 96,648
Population: 16.3 million

Guyana

Shame/Fear-based

GMO Gospel Visits 2014: 73,578
Indicated Decisions 2014: 5,586
Population: 761,000

Honduras

Shame/Fear-based

GMO Gospel Visits 2014: 468,062
Indicated Decisions 2014: 55,494
Population: 8.4 million

Haiti

Shame/Fear-based

GMO Gospel Visits 2014: 875,051
Indicated Decisions 2014: 72,557
Population: 10.6 million

Jamaica

Shame/Fear-based

GMO Gospel Visits 2014: 832,995
Indicated Decisions 2014: 60,476
Population: 2.8 million

Saint Kitts and Nevis

Shame/Fear-based

GMO Gospel Visits 2014: 5,636
Indicated Decisions 2014: 291
Population:

Cayman Islands

Shame/Fear-based

GMO Gospel Visits 2014: 6,721
Indicated Decisions 2014: 331
Population:

Saint Lucia

Shame/Fear-based

GMO Gospel Visits 2014: 19,683
Indicated Decisions 2014: 1,084
Population: 174,000

Saint Martin

Shame/Fear-based

GMO Gospel Visits 2014: 1,464
Indicated Decisions 2014: 51
Population:

Martinique

Shame/Fear-based

GMO Gospel Visits 2014: 19,105
Indicated Decisions 2014: 407
Population: 406,000

Montserrat

Shame/Fear-based

GMO Gospel Visits 2014: 179
Indicated Decisions 2014: 19
Population:

Mexico

Shame/Fear-based

GMO Gospel Visits 2014: 5,665,108
Indicated Decisions 2014: 438,512
Population: 125.2 million

Nicaragua

Shame/Fear-based

GMO Gospel Visits 2014: 364,086
Indicated Decisions 2014: 47,366
Population: 6.3 million

Panama

Shame/Fear-based

GMO Gospel Visits 2014: 475,024
Indicated Decisions 2014: 33,185
Population: 4.0 million

Peru

Shame/Fear-based

GMO Gospel Visits 2014: 2,182,216
Indicated Decisions 2014: 265,854
Population: 31.2 million

Puerto Rico

Shame/Fear-based

GMO Gospel Visits 2014: 780,640
Indicated Decisions 2014: 26,661
Population: 3.8 million

Paraguay

Shame/Fear-based

GMO Gospel Visits 2014: 464,505
Indicated Decisions 2014: 61,695
Population: 7.0 million

Suriname

Shame/Fear-based

GMO Gospel Visits 2014: 109,582
Indicated Decisions 2014: 6,798
Population: 524,000

El Salvador

Shame/Fear-based

GMO Gospel Visits 2014: 634,045
Indicated Decisions 2014: 59,058
Population: 6.4 million

Turks and Caicos Islands

Shame/Fear-based

GMO Gospel Visits 2014: 5,625
Indicated Decisions 2014: 373
Population:

Trinidad and Tobago

Shame/Fear-based

GMO Gospel Visits 2014: 399,421
Indicated Decisions 2014: 44,126
Population: 1.3 million

Uruguay

Shame/Fear-based

GMO Gospel Visits 2014: 543,726
Indicated Decisions 2014: 37,489
Population: 3.4 million

Saint Vincent and the Grenadines

Shame/Fear-based

GMO Gospel Visits 2014: 17,740
Indicated Decisions 2014: 1,012
Population: 109,000

Venezuela

Shame/Fear-based

GMO Gospel Visits 2014: 3,320,106
Indicated Decisions 2014: 404,193
Population: 31.3 million

British Virgin Islands

Shame/Fear-based

GMO Gospel Visits 2014: 3,026
Indicated Decisions 2014: 179
Population:

United States Virgin Islands

Shame/Fear-based

GMO Gospel Visits 2014: 0
Indicated Decisions 2014: 0
Population: 109,000

For detailed information on the Primary and Secondary Cultural Characteristics, go here.

  • Characteristics of the Latin American Cluster

  • Social Control

    Shame-based
  • Culture

    Latin America is high on the Being, Event time, Particularist, and Affective speech. U.S. and Europeans dominate conferences; Latin Americans tend to remain quiet. Particularist cultures struggle for credibility with the Universalist cultures.
    In Latin American hospitals, family takes care of the ordinary needs of patients.
    Latin America is a more extreme Latin Europe in paternalism, government, and gender. Latin Americans use paternalism and family networks to make the future less uncertain. Latin Americans have a greater optimism than Latin Europe which is more fatalistic. Time with family, language, and long meals are important as in Latin Europe. Argentina and Uruguay are more European and Bolivia and Venezuela are different. Latin American culture is Collectivist, but centered around the family, not the country. The family value is very high as is the tendency to have larger families.
    They have High Context communication; People from Low Context cultures think they ramble. They may refer to someone as thin or fat or dark to their face without offense being taken. They tend to be loud, with many gestures, and have smaller personal space than Anglo cluster. Their social values tend to be conservative, such as on homosexuality, divorce, and abortion. They dress conservatively except on Brazilian beaches and during Carnival.
    Latinos are in the middle for assertiveness, gender egalitarianism, and Power Distance.
    Entire extended families often see a relative off at the airport, and come back when they return. Latino individual value focuses on personal honor, dignity, and intrinsic self-worth.
  • Economics

    National economies are developing, but Brazil has the strongest economy.
    Paying police officers in cash is a way to get things done in Latin America.
    Employees from the U.S. often sign agreements to not pay bribes, but bribes are necessary. Third parties can be paid a management fee to take care of the bribes needed to get things done. The main family meal is often noonday, but the global business community is changing this. Latin America is slowly becoming more Individualistic due to exposure to business.
    Photos on websites in Latin American should have whole families pictured, not just a couple. With new technologies, societies lose tradition, such as with the use of factories, not craftmen.
  • History / Politics

    Historically, the U.S. tends to have a strong influence due to its size, history, and economy. In Latin America, there were indigenous tribes separated by challenging geography.
    Spain and Portugal brought Roman Catholicism to Latin America.
    Everyone in the Western Hemisphere consider themselves to be “Americans.”
    Provincial caudillos gained preeminence and did not submit to the rule of law.
    Rulers are more accountable to their party, not Congress or the judiciary.
    With law decrees, presidents are able to disregard the legislature, judiciary, and media. Particularism tends to benefit the rulers, not the people of the nation.
    Many countries have had a lot of political instability and corruption, but this is getting better.
  • Spirituality

    Conservatism is due to the strong influence of the Catholic and charismatic churches. Spirituality is more important for Uncertainty Avoidance in Latin American than in Europe. Have tended to have a strong mix of Catholicism and folk religions as is common in Africa. Latin America is having a strong spiritual growth primarily due to charismatic movements.