Nordic Cluster Guilt-based
Guilt-based Shame-based Shame/Fear-based



GMO Gospel Visits 2014: 49,867
Indicated Decisions 2014: 1,269
Population: 5.7 million



GMO Gospel Visits 2014: 84,234
Indicated Decisions 2014: 2,785
Population: 5.5 million



GMO Gospel Visits 2014: 2,569
Indicated Decisions 2014: 166



GMO Gospel Visits 2014: 674,650
Indicated Decisions 2014: 464
Population: 329,000



GMO Gospel Visits 2014: 72,143
Indicated Decisions 2014: 2,064
Population: 5.1 million



GMO Gospel Visits 2014: 108,525
Indicated Decisions 2014: 4,181
Population: 9.7 million

The Nordic Cluster is made up of 6 countries

For detailed information on the Primary and Secondary Cultural Characteristics, go here.

  • Characteristics of the Nordic Cluster

  • Social Control

  • Culture

    Modesty, equality, humility, and skepticism are all part of Nordic culture.
    This idea is very foreign to other Western cultures that say that you are special.
    This cluster tends to have higher Uncertainty Avoidance than other Individualistic nations. Cooperation is also higher in this culture than other Individualistic societies.
    Nordic cultures are some of the most Being cultures in the world.
    Scandinavians dress simply without a lot of jewelry, and have simple foods.
    IKEA has Nordic values with simple, minimalist, functional furniture that you assemble. The Nordic culture is very Individualistic, but not as much so as the Anglo culture.
    There is emphasis on the group, but to protect the pursuit of Individualistic desires.
    They have a low Power Distance value with egalitarian leaders who downplay power. They want to maintain the environment; Despite harsh weather they love the outdoors. They are family oriented with lots of hiking,  fishing, hunting, swimming, and skiing. They are very relaxed about nudity at beaches and at saunas during the winter.
  • Economics

    Their pace of life is slower, but getting faster as they interface with global economies. They work shorter weeks than the US and Japan and take a lot more vacation.
    They tend to delegate a lot of authority to workers under them.
  • History / Politics

    They are politically independent; Norway is not in EU, and Sweden/Denmark do not use Euro. Services such as childcare, health care, and education are all supplied by the government.
    Are very small nations, but with a lot of influence due to strong economies and history.
  • Spirituality

    Nordic nations are extremely secular; They are less religious than any other culture.
    These countries were part of the northern Reformation, and so were very spiritual at one time. Religion tends to be ceremonial for most people (births, weddings, and deaths), if used at all.