Southern Asian Cluster Shame-based (Asian Version)
Guilt-based Shame-based Shame/Fear-based

Bangladesh

Shame-based

GMO Gospel Visits 2014: 12,249,242
Indicated Decisions 2014: 1,349,116
Population: 160.4 million

Brunei Darussalam

Shame/Fear-based

GMO Gospel Visits 2014: 113,188
Indicated Decisions 2014: 3,928
Population: 407,000

Bhutan

Shame-based

GMO Gospel Visits 2014: 131,852
Indicated Decisions 2014: 11,426
Population: 708,000

Cocos (Keeling) Islands

Shame/Fear-based

GMO Gospel Visits 2014: 0
Indicated Decisions 2014: 0
Population:

Cook Islands

Shame/Fear-based

GMO Gospel Visits 2014: 348
Indicated Decisions 2014: 29
Population:

Christmas Island

Guilt-based

GMO Gospel Visits 2014: 16
Indicated Decisions 2014: 0
Population:

Fiji

Shame/Fear-based

GMO Gospel Visits 2014: 68,432
Indicated Decisions 2014: 5,324
Population: 854,000

Micronesia

Shame/Fear-based

GMO Gospel Visits 2014: 0
Indicated Decisions 2014: 0
Population: 111,000

Guam

Shame/Fear-based

GMO Gospel Visits 2014: 12,066
Indicated Decisions 2014: 442
Population: 180,000

Indonesia

Shame-based

GMO Gospel Visits 2014: 35,652,939
Indicated Decisions 2014: 2,282,473
Population: 255.8 million

India

Shame-based

GMO Gospel Visits 2014: 63,450,038
Indicated Decisions 2014: 3,510,194
Population: 1.282 billion

Cambodia

Shame-based

GMO Gospel Visits 2014: 1,880,135
Indicated Decisions 2014: 197,612
Population: 15.7 million

Kiribati

Shame/Fear-based

GMO Gospel Visits 2014: 227
Indicated Decisions 2014: 30
Population: 100,000

Lao People's Democratic Republic

Shame-based

GMO Gospel Visits 2014: 1,995,121
Indicated Decisions 2014: 197,351
Population: 7.0 million

Sri Lanka

Shame-based

GMO Gospel Visits 2014: 1,818,285
Indicated Decisions 2014: 142,000
Population: 21.6 million

Marshall Islands

Shame/Fear-based

GMO Gospel Visits 2014: 3,346
Indicated Decisions 2014: 217
Population:

Myanmar

Shame-based

GMO Gospel Visits 2014: 871,267
Indicated Decisions 2014: 208,477
Population: 54.2 million

Northern Mariana Islands

Shame/Fear-based

GMO Gospel Visits 2014: 1,945
Indicated Decisions 2014: 78
Population:

Maldives

Shame-based

GMO Gospel Visits 2014: 78,541
Indicated Decisions 2014: 5,789
Population: 314,000

Malaysia

Shame-based

GMO Gospel Visits 2014: 1,752,115
Indicated Decisions 2014: 60,521
Population: 30.7 million

New Caledonia

Shame/Fear-based

GMO Gospel Visits 2014: 16,620
Indicated Decisions 2014: 288
Population: 254,000

Nepal

Shame-based

GMO Gospel Visits 2014: 1,987,638
Indicated Decisions 2014: 200,218
Population: 28.4 million

Nauru

Shame/Fear-based

GMO Gospel Visits 2014: 49
Indicated Decisions 2014: 7
Population:

Niue

Shame/Fear-based

GMO Gospel Visits 2014: 24
Indicated Decisions 2014: 1
Population:

Papua New Guinea

Shame-based

GMO Gospel Visits 2014: 279,664
Indicated Decisions 2014: 17,484
Population: 7.6 million

Philippines

Shame-based

GMO Gospel Visits 2014: 3,250,671
Indicated Decisions 2014: 206,483
Population: 101.8 million

Pakistan

Shame-based

GMO Gospel Visits 2014: 26,922,050
Indicated Decisions 2014: 2,279,596
Population: 188.1 million

Palau

Shame/Fear-based

GMO Gospel Visits 2014: 493
Indicated Decisions 2014: 67
Population:

Réunion

Shame/Fear-based

GMO Gospel Visits 2014: 39,917
Indicated Decisions 2014: 474
Population: 837,000

Solomon Islands

Shame/Fear-based

GMO Gospel Visits 2014: 17,444
Indicated Decisions 2014: 2,027
Population: 536,000

Thailand

Shame-based

GMO Gospel Visits 2014: 2,431,926
Indicated Decisions 2014: 154,031
Population: 67.4 million

Tokelau

Shame/Fear-based

GMO Gospel Visits 2014: 1
Indicated Decisions 2014: 1
Population:

Timor-Leste

Shame-based

GMO Gospel Visits 2014: 85,689
Indicated Decisions 2014: 14,304
Population: 1.2 million

Tonga

Shame/Fear-based

GMO Gospel Visits 2014: 1,759
Indicated Decisions 2014: 199
Population: 104,000

Tuvalu

Shame/Fear-based

GMO Gospel Visits 2014: 21
Indicated Decisions 2014: 4
Population:

Vietnam

Shame-based

GMO Gospel Visits 2014: 7,648,476
Indicated Decisions 2014: 297,252
Population: 93.4 million

Vanuatu

Shame/Fear-based

GMO Gospel Visits 2014: 3,814
Indicated Decisions 2014: 471
Population: 246,000

Wallis and Futuna

Shame/Fear-based

GMO Gospel Visits 2014: 0
Indicated Decisions 2014: 0
Population:

Samoa

Shame/Fear-based

GMO Gospel Visits 2014: 6,807
Indicated Decisions 2014: 640
Population: 179,000

For detailed information on the Primary and Secondary Cultural Characteristics, go here.

  • Characteristics of the Southern Asian Cluster

  • Social Control

    Shame-based (Asian Version)
  • Culture

    In Asia, many more Youth are marrying and living apart from their parents than previously. Asians are High Context which means conversation is about much more than the words said. Where people sit, what is not said, and subtle changes in tone of voice are also important.
    If a police officer sees a friend violating a law, he is unlikely to give him a citation. Particularist cultures struggle how to establish credibility with Universalist cultures.
    High Context is connected with preserving harmony, respect, and the dignity of people. For south Asians, food is really a big deal and a long time is taken in preparing it.
    In south Asian cultures, they will be offended if you do not eat all the food before you. South Asia is very diverse in the large number of people-groups that are there.
    It has highest Power Distance of any cluster of the world, but the Youth are changing this. The cluster as a whole is Loose as opposed to Tight with low Uncertainty Avoidance. Pakistan/Afghanistan are not as Loose and are very Tight about roles of women and dress. The family is the source of someone’s identity just as in Confucian Asia.
    There is more Individualism and less pressure to perform to your group’s expectations. Collectivism is primarily based on the family, not society.
    There is unity across the social levels despite the highest Power Distance of any cluster. Respect for parents is core, but in Laos, Thailand, and Cambodia you can do what you want.
  • Economics

    About 25% of world’s population is here, but only 3% of GDP.
    This cluster depends on agriculture more than any other cluster.
    Europeans and Americans dominate the conversation in business while the Asians remain quiet. India is becoming a much larger economy, but this is not the case in other nations in this cluster.
  • History / Politics

    This is a place of peace and relative harmony among a very diverse group of people. However, the governments are often oppressive and corrupt, inhibiting growth. India and Pakistan are the exception as they have fought several wars.
    Arabs took over much of the area in the second millennium A.D.
    Chinese have been here since the 12th century in Laos, Cambodia, Thailand, and Malaysia. A distinct feature of this cluster is the assimilation of conquering foreign cultures.
  • Spirituality

    Confucius plays a lesser role and religion a greater role in southern Asia than in China. Religion varies by nation; 46% are Hindu, 35% Muslim, 7% Buddhist, and 6% Christian. Thailand is almost all Buddhist, Malaysia is mainly Muslim, and Philippines is Christian. Polytheism that has existed for millenia is one of the reasons India is so tolerant of diversity. Islam in south Asia looks very different from Islam in Saudi Arabia.
    Groups that tend to proselytize a lot (Christians, Muslims) are less likely to do it in this area. Tolerance is valued; There is a reluctance to discuss religion for fear of causing strife.
    A large part of the 10/40 window of unreached countries is in this cluster.
    Use of concepts of shame should help to reach out to this area of the world more effectively.