Sub-Saharan African Cluster Shame-based (African version)
Guilt-based Shame-based Shame/Fear-based

Angola

Shame/Fear-based

GMO Gospel Visits 2014: 1,567,911
Indicated Decisions 2014: 178,097
Population: 22.8 million

Burkina Faso

Shame/Fear-based

GMO Gospel Visits 2014: 650,166
Indicated Decisions 2014: 67,202
Population: 17.9 Million

Burundi

Shame/Fear-based

GMO Gospel Visits 2014: 104,789
Indicated Decisions 2014: 13,346
Population: 10.8 million

Benin

Shame/Fear-based

GMO Gospel Visits 2014: 616,418
Indicated Decisions 2014: 73,670
Population: 10.9 million

Botswana

Shame/Fear-based

GMO Gospel Visits 2014: 243,302
Indicated Decisions 2014: 22,960
Population: 2.1 million

Congo

Shame/Fear-based

GMO Gospel Visits 2014: 1,559,212
Indicated Decisions 2014: 185,648
Population: 71.2 million

Central African Republic

Shame/Fear-based

GMO Gospel Visits 2014: 12,630
Indicated Decisions 2014: 1,280
Population: 4.8 million

Congo

Shame/Fear-based

GMO Gospel Visits 2014: 424,059
Indicated Decisions 2014: 46,712
Population: 4.7 million

Cote d'Ivoire

Shame/Fear-based

GMO Gospel Visits 2014: 2,701,772
Indicated Decisions 2014: 266,953
Population: 21.3 million

Cameroon

Shame/Fear-based

GMO Gospel Visits 2014: 1,158,811
Indicated Decisions 2014: 131,210
Population: 23.4 million

Cabo Verde

Guilt-based

GMO Gospel Visits 2014: 0
Indicated Decisions 2014: 0
Population: 512,500

Eritrea

Shame-based

GMO Gospel Visits 2014: 239
Indicated Decisions 2014: 38
Population: 6.7 million

Ethiopia

Shame/Fear-based

GMO Gospel Visits 2014: 3,648,744
Indicated Decisions 2014: 544,738
Population: 98.9 million

Gabon

Shame/Fear-based

GMO Gospel Visits 2014: 258,996
Indicated Decisions 2014: 23,131
Population: 1.8 million

Ghana

Shame/Fear-based

GMO Gospel Visits 2014: 1,225,420
Indicated Decisions 2014: 186,111
Population: 27 million

Gambia

Shame/Fear-based

GMO Gospel Visits 2014: 103,133
Indicated Decisions 2014: 8,174
Population: 2.0 million

Guinea

Shame/Fear-based

GMO Gospel Visits 2014: 1,416,136
Indicated Decisions 2014: 134,844
Population: 12.3 million

Equatorial Guinea

Shame/Fear-based

GMO Gospel Visits 2014: 30,730
Indicated Decisions 2014: 4,998
Population: 693,000

Guinea-Bissau

Shame/Fear-based

GMO Gospel Visits 2014: 3,289
Indicated Decisions 2014: 419
Population: 1.8 million

Kenya

Shame/Fear-based

GMO Gospel Visits 2014: 1,459,578
Indicated Decisions 2014: 237,740
Population: 46.7 million

Liberia

Shame/Fear-based

GMO Gospel Visits 2014: 369,059
Indicated Decisions 2014: 38,615
Population: 4.5 million

Lesotho

Shame/Fear-based

GMO Gospel Visits 2014: 148,098
Indicated Decisions 2014: 16,004
Population: 2.1 million

Madagascar

Shame-based

GMO Gospel Visits 2014: 592,716
Indicated Decisions 2014: 63,294
Population: 24.2 million

Mali

Shame/Fear-based

GMO Gospel Visits 2014: 1,051,334
Indicated Decisions 2014: 108,621
Population: 16.3 million

Mauritius

Shame/Fear-based

GMO Gospel Visits 2014: 1,211,291
Indicated Decisions 2014: 152,083
Population: 1.3 million

Malawi

Shame/Fear-based

GMO Gospel Visits 2014: 475,035
Indicated Decisions 2014: 61,749
Population: 17.3 million

Mozambique

Shame/Fear-based

GMO Gospel Visits 2014: 2,661,151
Indicated Decisions 2014: 295,827
Population: 27.1 million

Namibia

Shame/Fear-based

GMO Gospel Visits 2014: 455,917
Indicated Decisions 2014: 48,767
Population: 2.4 million

Niger

Shame/Fear-based

GMO Gospel Visits 2014: 619,199
Indicated Decisions 2014: 65,155
Population: 19.3 million

Nigeria

Shame/Fear-based

GMO Gospel Visits 2014: 6,628,173
Indicated Decisions 2014: 956,699
Population: 183.5 million

Rwanda

Shame/Fear-based

GMO Gospel Visits 2014: 676,079
Indicated Decisions 2014: 80,811
Population: 12.4 million

Sierra Leone

Shame/Fear-based

GMO Gospel Visits 2014: 247,187
Indicated Decisions 2014: 30,188
Population: 6.3 million

Senegal

Shame/Fear-based

GMO Gospel Visits 2014: 1,777,223
Indicated Decisions 2014: 158,469
Population: 15.0 million

South Sudan

Shame/Fear-based

GMO Gospel Visits 2014: 184,654
Indicated Decisions 2014: 25,400
Population: 12.2 million

Sao Tome and Principe

Shame/Fear-based

GMO Gospel Visits 2014: 6,322
Indicated Decisions 2014: 969
Population: 165,000

Swaziland

Shame/Fear-based

GMO Gospel Visits 2014: 84,043
Indicated Decisions 2014: 8,034
Population: 1.3 million

Chad

Shame-based

GMO Gospel Visits 2014: 53,930
Indicated Decisions 2014: 6,070
Population: 13.6 million

Togo

Shame/Fear-based

GMO Gospel Visits 2014: 259,133
Indicated Decisions 2014: 27,540
Population: 7.2 million

Tanzania

Shame/Fear-based

GMO Gospel Visits 2014: 10,155,519
Indicated Decisions 2014: 1,222,938
Population: 52.3 million

Uganda

Shame/Fear-based

GMO Gospel Visits 2014: 1,808,645
Indicated Decisions 2014: 254,834
Population: 40.1 million

Mayotte

Shame-based

GMO Gospel Visits 2014: 5,440
Indicated Decisions 2014: 190
Population: 199,000

South Africa

Guilt-based

GMO Gospel Visits 2014: 531,820
Indicated Decisions 2014: 57,202
Population: 53.5 million

Zambia

Shame/Fear-based

GMO Gospel Visits 2014: 2,147,483,647
Indicated Decisions 2014: 79,886
Population: 15.5 million

Zimbabwe

Shame/Fear-based

GMO Gospel Visits 2014: 174,024
Indicated Decisions 2014: 26,671
Population: 15.0 million

South Africa (Black)

Shame/Fear-based

GMO Gospel Visits 2014: 1,040,771
Indicated Decisions 2014: 133,917
Population: 53.5 million

For detailed information on the Primary and Secondary Cultural Characteristics, go here.

  • Characteristics of the Sub-Saharan African Cluster

  • Social Control

    Shame-based (African version)
  • Culture

    Pace is slower, event time is common, and Africans are more Cooperative and Being.
    An African proverb says if you want to go fast, go alone; if you want to go far, go together. Africa is often discussed as one entity, but there are many countries, customs, and tribes. Throughout Africa, family unity is of utmost importance, and unity includes extended family. African weddings are huge events, often lasting several days.
    Weddings are big because they unite 2 lives, 2 extended families, and even 2 communities. The bride represents the connection between the ancestors and the future unborn children. About 90% of Africans say they are happy to be Africans and believe they are thriving. African parents consider extended family children as part of their children also.
    Small talk and asking how their family is doing are important to Africans.
    The dress is modest as this continues to be a conservative and Tight culture.
    Relatives who have passed away are considered part of family and are thought of as alive.
  • Economics

    Africa is developing commercially, but businesses will have to account for the diversity. Africans who work in other countries will usually send money back to their extended family. Businesses must come in promising Cooperation among other business, not Competition. Many of the poorest countries in the world are within this cluster.
    Economies are hindered by tribal disputes, wars, dictators, and corruption.
    
  • History / Politics

    There is now a lot more intermarriage across tribes and ethnic groups than there was in the past. Exploitation still occurs today and leads African people to be very suspicious of outsiders. Uniting factors for these countries are colonization, slavery, rural areas, and agriculture.
    There is still a lot of conflict in Africa due to all the different tribes across the continent.
    Tribal identity continues to be important even for people who live and work in the city.
  • Spirituality

    In 1910, only 9% of the continent was Christian and now 63% of sub-Saharan Africa is. Africans have now made Christianity their own and they have outstripped others in fervor.
    In Nigeria, for every missionary sent from the West, they will send out 5 missionaries.
    The source of religiousness is from Africa’s tribal religions, not Christianity or Islam.
    Three forces shape the world: people, nature, and spiritual realm which is the most important. The urban setting may make religion less important, but it is still important in the villages. Witch doctors and rainmakers are still prevalent for sickness and drought.