We all have culture, but we may not be aware of it. Culture is defined as the unique attitudes and behaviors of a particular social group that are transmitted through language, institutions, art and beliefs from one generation to the next.
Across the world, these unique differences affect how we respond to ideas and concepts. By addressing cultural differences, we can better explain the Gospel of Jesus Christ to people around the world.
In the west, there is a guilt-based culture that focuses primarily on right and wrong. We view sin as just that—things that are wrong in the sight of God.
However, someone from a shame-based culture might be more concerned with the shame their actions bring on their family name or an entire group of people.
For detailed information on the Primary and Secondary Cultural Characteristics, go here.